Paid Search Marketing at Catalyst online

Paid search is a pay-for-performance bidding system, which enables companies to bid for placement within search engines such as MSN, Google, and Yahoo. When used effectively, a paid placement strategy can increase qualified site traffic, boost sales potential and lower acquisition costs. Paid search done properly, often delivers a response rate ranging from 3% to 15% for their paid placement campaigns. The key to effective paid search is in-depth strategy planning, key phrase analysis, expert copywriting and detailed reporting and analysis.

Keys to Catalyst Paid Search Marketing:

With nearly a decade of search engine marketing experience, Catalyst is the best choice to capitalize your online assets. Catalyst will design and implement a paid search campaign consisting of these phases:

Conduct Research and Discovery
Develop Keyphrase Strategy
Write Paid Ad Creative
Analyze Brand and Search Competition
Create Paid Search Strategy and Implement Campaign
Maximize Paid Search Campaign Budget
Report Visibility, Traffic Data, Budget
Monitor Variable Conditions and Optimize to Maintain Visibility

Experience Pays in Paid Search:

A successful paid placement campaign requires expertise, resources, strategy, and an understanding of the strict rules and regulations of the healthcare industry. The bidding on keyphrases can be fiercely competitive, and costs can change minute-by-minute. It takes professional experience to get the most out of a paid placement campaign, especially in the competitive healthcare industry.

Paid Search: Quick Turnaround, Targeted Results

Paid search, or paid placement, uses a bidding process to ensure top positioning within the sponsored results of search listings for targeted key phrases. When the key phrase is searched for using a search engine such as Google, Yahoo! or MSN Live Search, the listing will return as a result to that query.

Paid search is unique from more traditional forms of advertising. Rather than working on a cost per impression (CPM) model, it is based on a cost per click (CPC) basis. This means that advertisers only pay when consumers visit their websites through the paid ad.

listings can be posted quickly, within a matter of days
the term with the highest bid is guaranteed top placement on all major search engines
advertiser retains total message control via listing creative and web site landing page
cost-per-visitor (CPV) is controlled by the advertiser; advertiser can place a hard limit on the maximum CPV

The Value of a Paid Search Marketing Campaign

Catalyst employs a cross-channel strategy in order to maximize the number of qualified visitors to your site while minimizing cost. When your brand is prominently displayed in paid search results on leading search engines, you connect with customers who are actively searching for your product or service -- at the exact moment they are searching.

Paid search is adjusted daily based on market conditions and competitor activity including changes to bid strategy and creative text. A well-designed paid search campaign allows you to maintain a steady stream of highly qualified traffic and maintain a presence in response to fluctuations in this highly volatile environment.

Paid search is the answer to the dynamic conditions of the Search Engine Results Page (SERP). If for some reason your organic rankings dip, Catalyst can quickly respond by adjusting your ads to maintain consistent visibility and results. And at times when your site is achieving desirable organic results, Catalyst can modify paid search for greater savings and cost-effectiveness.

You can also quickly adjust paid search based on company strategy, promotions, special events, initiatives, or competitive shifts. Catalyst knows that paid search works best when it is monitored and managed with a strategy that leverages its advantages.